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清风HELLO:面对00后的纸巾玩家
KEY 奎燕广告
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清风HELLO:面对00后的纸巾玩家
清风Hello,面对00后年轻人群的纸巾品牌,以大张纸巾为核心卖力。我们从纸巾“超大尺寸”中提炼出“问题不大,一张搞定”的品牌理念,打造纸巾玩家人设。从“100%原木”中提炼代表纯净的“白色”,创造专属清风Hello的IP形象“白白”。以使用纸巾的常见动词为创意起点,创作双关文案,生动化演绎多种用纸场景,用玩家精神包装纸巾。
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清风HELLO:面对00后的纸巾玩家
10
203
0
Published:
November 1st 2023
KEY 奎燕广告
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KEY 奎燕广告
Shanghai, China
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清风HELLO:面对00后的纸巾玩家
10
203
0
Published:
November 1st 2023
Creative Fields
Graphic Design
品牌设计
Brand Design
包装设计
潮玩设计
纸巾设计
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